Print
Web
Arial Regular, Italic, Bold and Bold Italic |
Acceptable Body Copy
(justified with proper word spacing and smart, limited use of hyphenation if needed)
Unacceptable Body Copy
(justified with improper word spacing)
Additional Typographic Tips
- Registered marks, trademarks and service marks should always be superscript ® TM SM
- When using these symbols in body copy, in most cases the first instance of the word in the copy has the mark while subsequent instances do not
- There is only one space after periods and colons, not two as on a typewriter
- Long dashes (—) or "em" dashes have no spaces on either side
- Short dashes (–) or "en" dashes have one space on either side
- Hyphens (-) have no spaces on either side
- Periods and commas always go inside a closing "quotation mark."
|